Managers at small companies feel more pressure to translate their websites than five or ten years ago. Unfortunately, there is no universal “Translation 101” course where you can learn everything you need to know. To speed up your learning curve, here are three pointers to ...
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The concept behind Pinterest is for users to share photographs of things they like via pinboards. Users categorize these photos so that Pinterest members can discover them easily.
Pinterest had more than 11.7 million users in early 2012, according to published reports. It is popular among ...
The post Using Pinterest for Web Marketing; 4 Guidelines appeared first on Web Marketing Today.
Whether your pay-per-click advertising campaigns are managed in-house or by an agency, chances are you receive some type of reporting regularly. PPC reporting is important not only for the management team, but for the PPC managers themselves, as it offers an overview of performance that’s ...
The post How to Monitor a Pay-per-click Ad Campaign appeared first on Web Marketing Today.
There are thousands of things that small businesses can do to improve their ranking and appearance in search engine results. But, the top SEO tactic right now is to incorporate the author markup to get a picture beside your listing in the search results. Here’s ...
The post Authorship: The Top Search Marketing Tactic in 2013 appeared first on Web Marketing Today.
Fine-tuning your web marketing efforts will likely increase their effectiveness. Here’s a collection of 10 free tools that can help.
Email Subject Line Suggester
MailChimp, the email service provider, provides a tool for suggesting subject lines for your campaigns. While it does require a free account to ...
The post 10 Free, Little-known Web Marketing Tools appeared first on Web Marketing Today.
Color affects our moods and states of mind. It can influence customer buying habits, making color psychology an important part of ecommerce. This article will address color psychology basics and ways you can use color psychology with your ecommerce efforts.
Color, Culture, and Context
Remember that color ...
The post Color Psychology and Ecommerce appeared first on Web Marketing Today.
The brief preview text that appears below the links to your pages in Google’s search results can be influenced by savvy marketers to improve site traffic through engineered meta descriptions. Read on for details.
Snippets: Google’s Page Descriptions in Search Results
Google calls the description text appearing ...
The post Influencing How Google Displays Your Page Description appeared first on Web Marketing Today.
Does your website represent your business? Businesses in various stages of maturity need to review how they present themselves to their targeted visitors and if they are consistent in their branding and style.
A business in the early stages may still be defining its image and ...
The post How to Align your Website with your Business appeared first on Web Marketing Today.
When Facebook first became a tool for the masses as opposed to a networking site for college students, we gladly accepted whatever positive impact it might have had on our businesses. If we had 3,000 Likes and could reach half of those users with a ...
The post What’s Causing the Reduction in Facebook Reach? appeared first on Web Marketing Today.
There are two common reasons to have a website. One, it needs to make your business easy to find. Second, it should sell for you.
Website visitors won’t read everything on your site. I know this by studying Google Analytics data for different websites in different ...
The post 3 Ways to Make your Website Sell appeared first on Web Marketing Today.
