Showing posts with label Information technology. Show all posts
Showing posts with label Information technology. Show all posts

Monday, October 3, 2011

Data Centers

Power triangle The components of AC powerImage via Wikipedia
A data center (or data centre or datacentre or datacenter) is a facility used to house computer systems and associated components, such as telecommunications and storage systems. It generally includes redundant or backup power supplies, redundant data communications connections, environmental controls (e.g., air conditioning, fire suppression) and security devices.
Contents [hide]
1 History
2 Requirements for modern data centers
3 Data center classification
4 Design considerations
4.1 Environmental control
4.1.1 Metal Whiskers
4.2 Electrical power
4.3 Low-voltage cable routing
4.4 Fire protection
4.5 Security
5 Energy use
5.1 Greenhouse gas emissions
5.2 Energy efficiency
6 Network infrastructure
7 Data Center Infrastructure Management
8 Applications
9 See also
10 References
11 External links
[edit]History

Data centers have their roots in the huge computer rooms of the early ages of the computing industry. Early computer systems were complex to operate and maintain, and required a special environment in which to operate. Many cables were necessary to connect all the components, and methods to accommodate and organize these were devised, such as standard racks to mount equipment, elevated floors, and cable trays (installed overhead or under the elevated floor). Also, a single mainframe required a great deal of power, and had to be cooled to avoid overheating. Security was important – computers were expensive, and were often used for military purposes. Basic design guidelines for controlling access to the computer room were therefore devised.
During the boom of the microcomputer industry, and especially during the 1980s, computers started to be deployed everywhere, in many cases with little or no care about operating requirements. However, as information technology (IT) operations started to grow in complexity, companies grew aware of the need to control IT resources. With the advent of client-server computing, during the 1990s, microcomputers (now called "servers") started to find their places in the old computer rooms. The availability of inexpensive networking equipment, coupled with new standards for network cabling, made it possible to use a hierarchical design that put the servers in a specific room inside the company. The use of the term "data center," as applied to specially designed computer rooms, started to gain popular recognition about this time,
The boom of data centers came during the dot-com bubble. Companies needed fast Internet connectivity and nonstop operation to deploy systems and establish a presence on the Internet. Installing such equipment was not viable for many smaller companies. Many companies started building very large facilities, called Internet data centers (IDCs), which provide businesses with a range of solutions for systems deployment and operation. New technologies and practices were designed to handle the scale and the operational requirements of such large-scale operations. These practices eventually migrated toward the private data centers, and were adopted largely because of their practical results.
As of 2007, data center design, construction, and operation is a well-known discipline. Standard Documents from accredited professional groups, such as the Telecommunications Industry Association, specify the requirements for data center design. Well-known operational metrics for data center availability can be used to evaluate the business impact of a disruption. There is still a lot of development being done in operation practice, and also in environmentally-friendly data center design. Data centers are typically very expensive to build and maintain. For instance, Amazon.com's new 116,000 sq ft (10,800 m2) data center in Oregon is expected to cost up to $100 million.[1]
[edit]Requirements for modern data centers



Racks of telecommunications equipment in part of a data center.
IT operations are a crucial aspect of most organizational operations. One of the main concerns is business continuity; companies rely on their information systems to run their operations. If a system becomes unavailable, company operations may be impaired or stopped completely. It is necessary to provide a reliable infrastructure for IT operations, in order to minimize any chance of disruption. Information security is also a concern, and for this reason a data center has to offer a secure environment which minimizes the chances of a security breach. A data center must therefore keep high standards for assuring the integrity and functionality of its hosted computer environment. This is accomplished through redundancy of both fiber optic cables and power, which includes emergency backup power generation.
Telcordia GR-3160, NEBS Requirements for Telecommunications Data Center Equipment and Spaces, provides guidelines for data center spaces within telecommunications networks, and environmental requirements for the equipment intended for installation in those spaces. These criteria were developed jointly by Telcordia and industry representatives. They may be applied to data center spaces housing data processing or Information Technology (IT) equipment. The equipment may be used to:
Operate and manage a carrier’s telecommunication network
Provide data center based applications directly to the carrier’s customers
Provide hosted applications for a third party to provide services to their customers
Provide a combination of these and similar data center applications.
Effective data center operation requires a balanced investment in both the facility and the housed equipment. The first step is to establish a baseline facility environment suitable for equipment installation. Standardization and modularity can yield savings and efficiencies in the design and construction of telecommunications data centers.
Standardization means integrated building and equipment engineering. Modularity has the benefits of scalability and easier growth, even when planning forecasts are less than optimal. For these reasons, telecommunications data centers should be planned in repetitive building blocks of equipment, and associated power and support (conditioning) equipment when practical. The use of dedicated centralized systems requires more accurate forecasts of future needs to prevent expensive over construction, or perhaps worse — under construction that fails to meet future needs.
The "lights-out" data center, also known as a darkened or a dark data center, is a data center that, ideally, has all but eliminated the need for direct access by personnel, except under extraordinary circumstances. Because of the lack of need for staff to enter the data center, it can be operated without lighting. All of the devices are accessed and managed by remote systems, with automation programs used to perform unattended operations. In addition to the energy savings, reduction in staffing costs and the ability to locate the site further from population centers, implementing a lights-out data center reduces the threat of malicious attacks upon the infrastructure.[2][3]
There is a trend to modernize data centers in order to take advantage of the performance and energy efficiency increases of newer IT equipment and capabilities, such as cloud computing. This process is also known as data center transformation.[4]
Organizations are experiencing rapid IT growth but their data centers are aging. Industry research company International Data Corporation (IDC) puts the average age of a data center at nine-years-old.[5] Gartner, another research company says data centers older than seven years are obsolete.[6]
In May 2011, data center research organization Uptime Institute, reported that 36 percent of the large companies it surveyed expect to exhaust IT capacity within the next 18 months.[7]
Data center transformation takes a step-by-step approach through integrated projects carried out over time. This differs from a traditional method of data center upgrades that takes a serial and siloed approach.[8] The typical projects within a data center transformation initiative include standardization/consolidation, virtualization, automation and security.
Standardization/consolidation: The purpose of this project is to reduce the number of data centers a large organization may have. This project also helps to reduce the number of hardware, software platforms, tools and processes within a data center. Organizations replace aging data center equipment with newer ones that provide increased capacity and performance. Computing, networking and management platforms are standardized so they are easier to manage.[9]
Virtualize: There is a trend to use IT virtualization technologies to replace or consolidate multiple data center equipment, such as servers. virtualization helps to lower capital and operational expenses,[10] and reduce energy consumption.[11] Data released by investment bank Lazard Capital Markets reports that 48 percent of enterprise operations will be virtualized by 2012. Gartner views virtualization as a catalyst for modernization.[12]
Automating: Data center automation involves automating tasks such as provisioning, configuration, patching, release management and compliance. As enterprises suffer from few skilled IT workers,[13] automating tasks make data centers run more efficiently.
Securing: In modern data centers, the security of data on virtual systems is integrated with existing security of physical infrastructures.[14] The security of a modern data center must take into account physical security, network security, and data and user security.
[edit]Data center classification

The Telecommunications Industry Association is a trade association (about 600 members) accredited by ANSI (American National Standards Institute). In 2005 it published ANSI/TIA-942, Telecommunications Infrastructure Standard for Data Centers, which defined four levels (called tiers) of data centers in a thorough, quantifiable manner. TIA-942 was amended in 2008 and again in 2010.TIA-942:Data Center Standards Overview describes the requirements for the data center infrastructure. The simplest is a Tier 1 data center, which is basically a server room, following basic guidelines for the installation of computer systems. The most stringent level is a Tier 4 data center, which is designed to host mission critical computer systems, with fully redundant subsystems and compartmentalized security zones controlled by biometric access controls methods. Another consideration is the placement of the data center in a subterranean context, for data security as well as environmental considerations such as cooling requirements.[15]
The German Datacenter star audit programme uses an auditing process to certify 5 levels of "gratification" that affect Data Center criticality.
Independent from the ANSI/TIA-942 standard, the Uptime Institute, a think tank and professional-services organization based in Santa Fe, New Mexico, has defined its own four levels on which it holds a copyright. The levels describe the availability of data from the hardware at a location. The higher the tier, the greater the availability. The levels are: [16] [17] [18]
Tier Level Requirements
1
Single non-redundant distribution path serving the IT equipment
Non-redundant capacity components
Basic site infrastructure guaranteeing 99.671% availability
2
Fulfills all Tier 1 requirements
Redundant site infrastructure capacity components guaranteeing 99.741% availability
3
Fulfills all Tier 1 and Tier 2 requirements
Multiple independent distribution paths serving the IT equipment
All IT equipment must be dual-powered and fully compatible with the topology of a site's architecture
Concurrently maintainable site infrastructure guaranteeing 99.982% availability
4
Fulfills all Tier 1, Tier 2 and Tier 3 requirements
All cooling equipment is independently dual-powered, including chillers and heating, ventilating and air-conditioning (HVAC) systems
Fault-tolerant site infrastructure with electrical power storage and distribution facilities guaranteeing 99.995% availability
[edit]Design considerations



A typical server rack, commonly seen in colocation.
A data center can occupy one room of a building, one or more floors, or an entire building. Most of the equipment is often in the form of servers mounted in 19 inch rack cabinets, which are usually placed in single rows forming corridors (so-called aisles) between them. This allows people access to the front and rear of each cabinet. Servers differ greatly in size from 1U servers to large freestanding storage silos which occupy many tiles on the floor. Some equipment such as mainframe computers and storage devices are often as big as the racks themselves, and are placed alongside them. Very large data centers may use shipping containers packed with 1,000 or more servers each;[19] when repairs or upgrades are needed, whole containers are replaced (rather than repairing individual servers).[20]
Local building codes may govern the minimum ceiling heights.


A bank of batteries in a large data center, used to provide power until diesel generators can start.
[edit]Environmental control
Main article: Data center environmental control
The physical environment of a data center is rigorously controlled. Air conditioning is used to control the temperature and humidity in the data center. ASHRAE's "Thermal Guidelines for Data Processing Environments"[21] recommends a temperature range of 16–24 °C (61–75 °F) and humidity range of 40–55% with a maximum dew point of 15°C as optimal for data center conditions.[22] The temperature in a data center will naturally rise because the electrical power used heats the air. Unless the heat is removed, the ambient temperature will rise, resulting in electronic equipment malfunction. By controlling the air temperature, the server components at the board level are kept within the manufacturer's specified temperature/humidity range. Air conditioning systems help control humidity by cooling the return space air below the dew point. Too much humidity, and water may begin to condense on internal components. In case of a dry atmosphere, ancillary humidification systems may add water vapor if the humidity is too low, which can result in static electricity discharge problems which may damage components. Subterranean data centers may keep computer equipment cool while expending less energy than conventional designs.
Modern data centers try to use economizer cooling, where they use outside air to keep the data center cool.[23] Many data centers now cool all of the servers using outside air. They do not use chillers/air conditioners, which creates potential energy savings in the millions.[24]
Telcordia GR-2930, NEBS: Raised Floor Generic Requirements for Network and Data Centers, presents generic engineering requirements for raised floors that fall within the strict NEBS guidelines.
There are many types of commercially available floors that offer a wide range of structural strength and loading capabilities, depending on component construction and the materials used. The general types of raised floors include stringerless, stringered, and structural platforms, all of which are discussed in detail in GR-2930 and summarized below.
Stringerless Raised Floors - One non-earthquake type of raised floor generally consists of an array of pedestals that provide the necessary height for routing cables and also serve to support each corner of the floor panels. With this type of floor, there may or may not be provisioning to mechanically fasten the floor panels to the pedestals. This stringerless type of system (having no mechanical attachments between the pedestal heads) provides maximum accessibility to the space under the floor. However, stringerless floors are significantly weaker than stringered raised floors in supporting lateral loads and are not recommended.
Stringered Raised Floors - This type of raised floor generally consists of a vertical array of steel pedestal assemblies (each assembly is made up of a steel base plate, tubular upright, and a head) uniformly spaced on two-foot centers and mechanically fastened to the concrete floor. The steel pedestal head has a stud that is inserted into the pedestal upright and the overall height is adjustable with a leveling nut on the welded stud of the pedestal head.
Structural Platforms - One type of structural platform consists of members constructed of steel angles or channels that are welded or bolted together to form an integrated platform for supporting equipment. This design permits equipment to be fastened directly to the platform without the need for toggle bars or supplemental bracing. Structural platforms may or may not contain panels or stringers.
[edit]Metal Whiskers
Raised floors and other metal structures such as cable trays and ventilation ducts have caused many problems with zinc whiskers in the past, and likely are still present in many data centers. This happens when microscopic metallic filaments form on metals such as zinc or tin that protect many metal structures and electronic components from corrosion. Maintenance on a raised floor or installing of cable etc can dislodge the whiskers, which enter the airflow and may short circuit server components or power supplies, sometimes through a high current metal vapor plasma arc. This phenomenon is not unique to data centers, and has also caused catastrophic failures of satellites and military hardware.[25]
[edit]Electrical power
Backup power consists of one or more uninterruptible power supplies, battery banks, and/or diesel generators.[26]
To prevent single points of failure, all elements of the electrical systems, including backup systems, are typically fully duplicated, and critical servers are connected to both the "A-side" and "B-side" power feeds. This arrangement is often made to achieve N+1 redundancy in the systems. Static switches are sometimes used to ensure instantaneous switchover from one supply to the other in the event of a power failure.
Data centers typically have raised flooring made up of 60 cm (2 ft) removable square tiles. The trend is towards 80–100 cm (31–39 in) void to cater for better and uniform air distribution. These provide a plenum for air to circulate below the floor, as part of the air conditioning system, as well as providing space for power cabling.
Some new data centres and technology demonstrations are beginning to standardise a 380VDC power distribution network that is expected to improve efficiency of building power systems.[27][28] Since much of the power loss in electrical systems is caused by voltage and AC/DC conversion, an all DC network supplying low voltage (LV) power close to equipment loads is expected to achieve significant savings in power usage and cooling loads.[29] 380VDC power supply requires DC connectors that prevent them being used on AC equipment, with possible standardisation likely to use connectors such as the Anderson Powerpole® Pak.[30]
[edit]Low-voltage cable routing
Data cabling is typically routed through overhead cable trays in modern data centers. But some are still recommending under raised floor cabling for security reasons and to consider the addition of cooling systems above the racks in case this enhancement is necessary. Smaller/less expensive data centers without raised flooring may use anti-static tiles for a flooring surface. Computer cabinets are often organized into a hot aisle arrangement to maximize airflow efficiency.
[edit]Fire protection
Data centers feature fire protection systems, including passive and active design elements, as well as implementation of fire prevention programs in operations. Smoke detectors are usually installed to provide early warning of a developing fire by detecting particles generated by smoldering components prior to the development of flame. This allows investigation, interruption of power, and manual fire suppression using hand held fire extinguishers before the fire grows to a large size. A fire sprinkler system is often provided to control a full scale fire if it develops. Fire sprinklers require 18 in (46 cm) of clearance (free of cable trays, etc.) below the sprinklers. Clean agent fire suppression gaseous systems are sometimes installed to suppress a fire earlier than the fire sprinkler system. Passive fire protection elements include the installation of fire walls around the data center, so a fire can be restricted to a portion of the facility for a limited time in the event of the failure of the active fire protection systems, or if they are not installed. For critical facilities these firewalls are often insufficient to protect heat-sensitive electronic equipment, however, because conventional firewall construction is only rated for flame penetration time, not heat penetration. There are also deficiencies in the protection of vulnerable entry points into the server room, such as cable penetrations, coolant line penetrations and air ducts. For mission critical data centers fireproof vaults with a Class 125 rating are necessary to meet NFPA 75[31] standards.
[edit]Security
Physical security also plays a large role with data centers. Physical access to the site is usually restricted to selected personnel, with controls including bollards and mantraps.[32] Video camera surveillance and permanent security guards are almost always present if the data center is large or contains sensitive information on any of the systems within. The use of finger print recognition man traps is starting to be commonplace.
[edit]Energy use



Google Data Center, The Dalles
Main article: IT energy management
Energy use is a central issue for data centers. Power draw for data centers ranges from a few kW for a rack of servers in a closet to several tens of MW for large facilities. Some facilities have power densities more than 100 times that of a typical office building.[33] For higher power density facilities, electricity costs are a dominant operating expense and account for over 10% of the total cost of ownership (TCO) of a data center.[34] By 2012 the cost of power for the data center is expected to exceed the cost of the original capital investment.[35]
[edit]Greenhouse gas emissions
In 2007 the entire information and communication technologies or ICT sector was estimated to be responsible for roughly 2% of global carbon emissions with data centers accounting for 14% of the ICT footprint.[36] The US EPA estimates that servers and data centers are responsible for up to 1.5% of the total US electricity consumption,[37] or roughly .5% of US GHG emissions,[38] for 2007. Given a business as usual scenario greenhouse gas emissions from data centers is projected to more than double from 2007 levels by 2020.[36]
Siting is one of the factors that affect the energy consumption and environmental effects of a datacenter. In areas where climate favors cooling and lots of renewable electricity is available the environmental effects will be more moderate. Thus countries with favorable conditions, such as: Canada,[39] Finland,[40] Sweden[41] and Switzerland,[42] are trying to attract cloud computing data centers.
In an 18-month investigation by scholars at Rice University’s Baker Institute for Public Policy in Houston and the Institute for Sustainable and Applied Infodynamics in Singapore, data center-related emissions will more than triple by 2020. [43]
[edit]Energy efficiency
The most commonly used metric to determine the energy efficiency of a data center is power usage effectiveness, or PUE. This simple ratio is the total power entering the data center divided by the power used by the IT equipment.

Power used by support equipment, often referred to as overhead load, mainly consists of cooling systems, power delivery, and other facility infrastructure like lighting. The average data center in the US has a PUE of 2.0,[37] meaning that the facility uses one Watt of overhead power for every Watt delivered to IT equipment. State-of-the-art data center energy efficiency is estimated to be roughly 1.2.[44] Some large data center operators like Microsoft and Yahoo! have published projections of PUE for facilities in development; Google publishes quarterly actual efficiency performance from data centers in operation.[45]
The U.S. Environmental Protection Agency has an Energy Star rating for standalone or large data centers. To qualify for the ecolabel, a data center must be within the top quartile of energy efficiency of all reported facilities.[46]
European Union also has a similar initiative: EU Code of Conduct for Data Centres[47]
[edit]Network infrastructure



An example of "rack mounted" servers.
Communications in data centers today are most often based on networks running the IP protocol suite. Data centers contain a set of routers and switches that transport traffic between the servers and to the outside world. Redundancy of the Internet connection is often provided by using two or more upstream service providers (see Multihoming).
Some of the servers at the data center are used for running the basic Internet and intranet services needed by internal users in the organization, e.g., e-mail servers, proxy servers, and DNS servers.
Network security elements are also usually deployed: firewalls, VPN gateways, intrusion detection systems, etc. Also common are monitoring systems for the network and some of the applications. Additional off site monitoring systems are also typical, in case of a failure of communications inside the data center.
[edit]Data Center Infrastructure Management

Data center infrastructure management (DCIM) is the integration of information technology (IT) and facility management disciplines to centralize monitoring, management and intelligent capacity planning of a data center's critical systems. Achieved through the implementation of specialized software, hardware and sensors, DCIM enables common, real-time monitoring and management platform for all interdependent systems across IT and facility infrastructures.
Depending on the type of implementation, DCIM products can help data center managers identify and eliminate sources of risk to increase availability of critical IT systems. DCIM products also can be used to identify interdependencies between facility and IT infrastructures to alert the facility manager to gaps in system redundancy, and provide dynamic, holistic benchmarks on power consumption and efficiency to measure the effectiveness of “green IT” initiatives.
[edit]Applications



A 40-foot Portable Modular Data Center.
The main purpose of a data center is running the applications that handle the core business and operational data of the organization. Such systems may be proprietary and developed internally by the organization, or bought from enterprise software vendors. Such common applications are ERP and CRM systems.
A data center may be concerned with just operations architecture or it may provide other services as well.
Often these applications will be composed of multiple hosts, each running a single component. Common components of such applications are databases, file servers, application servers, middleware, and various others.
Data centers are also used for off site backups. Companies may subscribe to backup services provided by a data center. This is often used in conjunction with backup tapes. Backups can be taken of servers locally on to tapes. However, tapes stored on site pose a security threat and are also susceptible to fire and flooding. Larger companies may also send their backups off site for added security. This can be done by backing up to a data center. Encrypted backups can be sent over the Internet to another data center where they can be stored securely.
For quick deployment or disaster recovery, several large hardware vendors have developed mobile solutions that can be installed and made operational in very short time. Companies such as Cisco Systems,[48] Sun Microsystems (Sun Modular Datacenter),[49][50] Bull, [51] IBM (Portable Modular Data Center), HP, and Google (Google Modular Data center) have developed systems that could be used for this purpose.[52]

Tuesday, September 20, 2011

Hewlett-Packard

The current two dimensional HP logo used on co...Image via Wikipedia
Hewlett-Packard Company (NYSE: HPQ), commonly referred to as HP, is an American multinational information technology corporation headquartered in Palo Alto, California, USA. The company was founded in a one-car garage in Palo Alto by Bill Hewlett and Dave Packard. Now it is one of the world's largest information technology companies, operating in nearly every country. HP specializes in developing and manufacturing computing, data storage, and networking hardware, designing software and delivering services. Major product lines include personal computing devices, enterprise, and industry standard servers, related storage devices, networking products, software and a diverse range of printers, and other imaging products. HP markets its products to households, small- to medium-sized businesses and enterprises directly as well as via online distribution, consumer-electronics and office-supply retailers, software partners and major technology vendors. HP also has strong services and consulting business around its products and partner products.
HP's posted net revenue in 2010 was $126.3 billion, in 2009 net revenue was $115 billion, with approximately $40 billion coming from services. In 2007, HP's revenue was $104 billion, making HP the first IT company in history to report revenues exceeding $100 billion.[2] In 2008 HP retained its global leadership position in inkjet, laser, large format and multi-function printers market, and its leadership position in the hardware industry.[3] Also HP became No.2 globally in IT services as reported by IDC & Gartner.[4]
Major company changes include a spin-off of part of its business as Agilent Technologies in 1999, its merger with Compaq in 2002, and the acquisition of EDS in 2008, which led to combined revenues of $118.4 billion in 2008 and a Fortune 500 ranking of 9 in 2009.[4] In November 2009, HP announced the acquisition of 3Com;[5] with the deal closing on April 12, 2010.[6] On April 28, 2010, HP announced the buyout of Palm for $1.2 billion.[7] On September 2, 2010, won its bidding war for 3PAR with a $33 a share offer ($2.07 billion) which Dell declined to match.[8]
On August 6, 2010, CEO Mark Hurd resigned.[9] Cathie Lesjak assumed the role of interim CEO, and on September 30, 2010, Léo Apotheker became HP's new permanent CEO and Ray Lane, Managing Partner at Kleiner Perkins Caufield & Byers, was elected to the position of non-executive Chairman. Both appointments were effective November 1, 2010.[10]
Contents [hide]
1 Company history
1.1 Founding
1.2 Early years
1.3 The 1960s
1.4 The 1970s
1.5 The 1980s
1.6 The 1990s
1.7 The 2000s
1.8 The 2010s
2 Facilities
3 Products and organizational structure
4 Culture
5 Corporate social responsibility
6 Brand
7 Legacy
8 HP DISCOVER customer event
9 Controversy
9.1 HP & Oracle lawsuit
10 See also
11 References
12 External links
[edit]Company history

Further information: List of Hewlett-Packard executive leadership
[edit]Founding
Bill Hewlett and Dave Packard graduated in electrical engineering from Stanford University in 1935. The company originated in a garage in nearby Palo Alto during a fellowship they had with a past professor, Frederick Terman at Stanford during the Great Depression. Terman was considered a mentor to them in forming Hewlett-Packard.[11] In 1939, Packard and Hewlett established Hewlett-Packard (HP) in Packard's garage with an initial capital investment of US$538.[12] Hewlett and Packard tossed a coin to decide whether the company they founded would be called Hewlett-Packard or Packard-Hewlett[13] Packard won the coin toss but named their electronics manufacturing enterprise the "Hewlett-Packard Company". HP incorporated on August 18, 1947, and went public on November 6, 1957.
Of the many projects they worked on, their very first financially successful product was a precision audio oscillator, the Model HP200A. Their innovation was the use of a small incandescent light bulb (known as a "pilot light") as a temperature dependent resistor in a critical portion of the circuit, the negative feedback loop which stabilized the amplitude of the output sinusoidal waveform. This allowed them to sell the Model 200A for $54.40 when competitors were selling less stable oscillators for over $200. The Model 200 series of generators continued until at least 1972 as the 200AB, still tube-based but improved in design through the years.
One of the company's earliest customers was Walt Disney Productions, which bought eight Model 200B oscillators (at $71.50 each) for use in certifying the Fantasound surround sound systems installed in theaters for the movie Fantasia.
[edit]Early years

This section does not cite any references or sources. Please help improve this section by adding citations to reliable sources. Unsourced material may be challenged and removed. (April 2008)
The company was originally rather unfocused, working on a wide range of electronic products for industry and even agriculture. Eventually they elected to focus on high-quality electronic test and measurement equipment.
From the 1940s until well into the 1990s the company concentrated on making electronic test equipment: signal generators, voltmeters, oscilloscopes, frequency counters, thermometers, time standards, wave analyzers, and many other instruments. A distinguishing feature was pushing the limits of measurement range and accuracy; many HP instruments were more sensitive, accurate, and precise than other comparable equipment.
Following the pattern set by the company's first product, the 200A, test instruments were labelled with three to five digits followed by the letter "A". Improved versions went to suffixes "B" through "E". As the product range grew wider HP started using product designators starting with a letter for accessories, supplies, software, and components.
[edit]The 1960s
HP is recognized as the symbolic founder of Silicon Valley, although it did not actively investigate semiconductor devices until a few years after the "Traitorous Eight" had abandoned William Shockley to create Fairchild Semiconductor in 1957. Hewlett-Packard's HP Associates division, established around 1960, developed semiconductor devices primarily for internal use. Instruments and calculators were some of the products using these devices.
HP partnered in the 1960s with Sony and the Yokogawa Electric companies in Japan to develop several high-quality products. The products were not a huge success, as there were high costs in building HP-looking products in Japan. HP and Yokogawa formed a joint venture (Yokogawa-Hewlett-Packard) in 1963 to market HP products in Japan.[14] HP bought Yokogawa Electric's share of Hewlett-Packard Japan in 1999.[15]
HP spun off a small company, Dynac, to specialize in digital equipment. The name was picked so that the HP logo "hp" could be turned upside down to be a reverse reflect image of the logo "dy" of the new company. Eventually Dynac changed to Dymec, then was folded back into HP in 1959.[16] HP experimented with using Digital Equipment Corporation minicomputers with its instruments, but after deciding that it would be easier to build another small design team than deal with DEC, HP entered the computer market in 1966 with the HP 2100 / HP 1000 series of minicomputers. These had a simple accumulator-based design, with registers arranged somewhat similarly to the Intel x86 architecture still used today. The series was produced for 20 years, in spite of several attempts to replace it, and was a forerunner of the HP 9800 and HP 250 series of desktop and business computers.
[edit]The 1970s
The HP 3000 was an advanced stack-based design for a business computing server, later redesigned with RISC technology, that has only recently been retired from the market. The HP 2640 series of smart and intelligent terminals introduced forms-based interfaces to ASCII terminals, and also introduced screen labeled function keys, now commonly used on gas pumps and bank ATMs. The HP 2640 series included one of the first bit mapped graphics displays that when combined with the HP 2100 21MX F-Series microcoded Scientific Instruction Set[17] enabled the first commercial WYSIWYG Presentation Program, BRUNO that later became the program HP-Draw on the HP 3000. Although scoffed at in the formative days of computing, HP would eventually surpass even IBM as the world's largest technology vendor, in terms of sales.[18]


"The new Hewlett-Packard 9100A personal computer is ready, willing, and able ... to relieve you of waiting to get on the big computer."
HP is identified by Wired magazine as the producer of the world's first marketed, mass-produced personal computer, the Hewlett-Packard 9100A, introduced in 1968.[19] HP called it a desktop calculator, because, as Bill Hewlett said, "If we had called it a computer, it would have been rejected by our customers' computer gurus because it didn't look like an IBM. We therefore decided to call it a calculator, and all such nonsense disappeared." An engineering triumph at the time, the logic circuit was produced without any integrated circuits; the assembly of the CPU having been entirely executed in discrete components. With CRT display, magnetic-card storage, and printer, the price was around $5000. The machine's keyboard was a cross between that of a scientific calculator and an adding machine. There was no alphabetic keyboard.
Steve Wozniak, co-founder of Apple, originally designed the Apple I computer while working at HP and offered it to them under their right of first refusal to his work, but they did not take it up as the company wanted to stay in scientific, business, and industrial markets.[citation needed]
The company earned global respect for a variety of products. They introduced the world's first handheld scientific electronic calculator in 1972 (the HP-35), the first handheld programmable in 1974 (the HP-65), the first alphanumeric, programmable, expandable in 1979 (the HP-41C), and the first symbolic and graphing calculator, the HP-28C. Like their scientific and business calculators, their oscilloscopes, logic analyzers, and other measurement instruments have a reputation for sturdiness and usability (the latter products are now part of spin-off Agilent's product line). The company's design philosophy in this period was summarized as "design for the guy at the next bench".[citation needed]
The 98x5 series of technical desktop computers started in 1975 with the 9815, and the cheaper 80 series, again of technical computers, started in 1979 with the 85.[20] These machines used a version of the BASIC programming language which was available immediately after they were switched on, and used a proprietary magnetic tape for storage. HP computers were similar in capabilities to the much later IBM Personal Computer, although the limitations of available technology forced prices to be high.[citation needed]
[edit]The 1980s


The garage in Palo Alto where Hewlett and Packard began their company
In 1984, HP introduced both inkjet and laser printers for the desktop. Along with its scanner product line, these have later been developed into successful multifunction products, the most significant being single-unit printer/scanner/copier/fax machines. The print mechanisms in HP's tremendously popular LaserJet line of laser printers depend almost entirely on Canon's components (print engines), which in turn use technology developed by Xerox. HP develops the hardware, firmware, and software that convert data into dots for the mechanism to print.[citation needed] HP transitioned from the HP3000 to the HP9000 series minicomputers with attached storage such as the HP 7935 hard drive holding 404 MiB.
On March 3, 1986, HP registered the HP.com domain name, making it the ninth Internet .com domain ever to be registered.[21]
In 1987, the Palo Alto garage where Hewlett and Packard started their business was designated as a California State historical landmark.
[edit]The 1990s


Hewlett-Packard logo used until 2008
In the 1990s, HP expanded their computer product line, which initially had been targeted at university, research, and business users, to reach consumers.
HP also grew through acquisitions, buying Apollo Computer in 1989 and Convex Computer in 1995.
Later in the decade, HP opened hpshopping.com as an independent subsidiary to sell online, direct to consumers; in 2005, the store was renamed "HP Home & Home Office Store."
From 1995 to 1998, Hewlett-Packard were sponsors of the English football team Tottenham Hotspur.
In 1999, all of the businesses not related to computers, storage, and imaging were spun off from HP to form Agilent. Agilent's spin-off was the largest initial public offering in the history of Silicon Valley.[22] The spin-off created an $8 billion company with about 30,000 employees, manufacturing scientific instruments, semiconductors, optical networking devices, and electronic test equipment for telecom and wireless R&D and production.
In July 1999, HP appointed Carly Fiorina as CEO, the first female CEO of a company in the Dow Jones Industrial Average. Fiorina served as CEO during the tech downturn of the early 2000s. During her tenure, the market value of HP halved and the company incurred heavy job losses.[23] The HP Board of Directors asked Fiorina to step down in 2005, and she resigned on February 9, 2005.
[edit]The 2000s


Hewlett-Packard Deskjet 3845 printer


The current two dimensional HP logo used on corporate documents, letterheads, etc.


HP's recent campaign, The Computer is Personal Again, features several celebrity endorsements, including a TV commercial with Gwen Stefani.


HP Presario F700 F767CL
On September 3, 2001, HP announced that an agreement had been reached with Compaq to merge the two companies.[24] In May, 2002, after passing a shareholder vote, HP officially merged with Compaq. Prior to this, plans had been in place to consolidate the companies' product teams and product lines.[25]
In 1998 Compaq had already taken over the Digital Equipment Corporation. That is why HP still offers support for PDP-11, VAX and AlphaServer.
The merger occurred after a proxy fight with Bill Hewlett's son Walter, who objected to the merger. Compaq itself had bought Tandem Computers in 1997 (which had been started by ex-HP employees), and Digital Equipment Corporation in 1998. Following this strategy, HP became a major player in desktops, laptops, and servers for many different markets. After the merger with Compaq, the new ticker symbol became "HPQ", a combination of the two previous symbols, "HWP" and "CPQ", to show the significance of the alliance and also key letters from the two companies Hewlett-Packard and Compaq (the latter company being famous for its "Q" logo on all of its products.)
In the year 2004 HP released the DV 1000 Series, including the HP Pavilion dv 1658 and 1040 two years later in May 2006, HP began its campaign, The Computer is Personal Again. The campaign was designed to bring back the fact that the PC is a personal product. The campaign utilized viral marketing, sophisticated visuals, and its own web site (www.hp.com/personal). Some of the ads featured well-known personalities, including Pharrell, Petra Nemcova, Mark Burnett, Mark Cuban, Alicia Keys, Jay-Z, Gwen Stefani, and Shaun White.[citation needed]
On May 13, 2008, HP and Electronic Data Systems announced[26] that they had signed a definitive agreement under which HP would purchase EDS. On June 30, HP announced[27] that the waiting period under the Hart-Scott-Rodino Antitrust Improvements Act of 1976 had expired. "The transaction still requires EDS stockholder approval and regulatory clearance from the European Commission and other non-U.S. jurisdictions and is subject to the satisfaction or waiver of the other closing conditions specified in the merger agreement." The agreement was finalized on August 26, 2008, and it was publicly announced that EDS would be re-branded "EDS an HP company." As of September 23, 2009, EDS is known as HP Enterprise Services.
On November 11, 2009, 3Com and Hewlett-Packard announced that Hewlett-Packard would be acquiring 3Com for $2.7 billion in cash.[28] The acquisition is one of the biggest in size among a series of takeovers and acquisitions by technology giants to push their way to become one-stop shops. Since the beginning of the financial crisis in 2007, tech giants have constantly felt the pressure to expand beyond their current market niches. Dell purchased Perot Systems recently to invade into the technology consulting business area previously dominated by IBM. Hewlett-Packard's latest move marked its incursion into enterprise networking gear market dominated by Cisco.
[edit]The 2010s


A Hewlett-Packard Mini 1000 netbook computer, a type of notebook computer
On April 28, 2010, Palm, Inc. and Hewlett-Packard announced that HP would be acquiring Palm for $1.2 billion in cash and debt,[29] In the months leading up to the buyout it was rumored that Palm was going to be purchased by either HTC, Dell, RIM or HP. The addition of Palm handsets to the HP product line provides some overlap with the current iPAQ mobile products but will significantly increase their mobile presence as those devices have not been selling well. The addition of Palm brings HP a library of valuable patents as well the mobile operating platform known as webOS. On July 1, 2010, the acquisition of Palm was final.[30] The purchase of Palm, Inc.'s webOS began a big gamble – to build HP's own ecosystem.[31] On July 1, 2011, HP launched its first tablet named HP TouchPad, bringing webOS to tablet devices. On September 2, 2010, won its bidding war for 3PAR with a $33 a share offer ($2.07 billion) which Dell declined to match.
On August 6, 2010, CEO Mark Hurd resigned amid controversy and CFO Cathie Lesjak assumed the role of interim CEO. On September 30, 2010, Léo Apotheker was named as HP's new CEO and President.[32]
Apotheker’s appointment sparked a strong reaction from Oracle chief executive Larry Ellison,[33] who complained that Apotheker had been in charge of SAP when one of its subsidiaries was systematically stealing software from Oracle. SAP accepted that its subsidiary, which has now closed, illegally accessed Oracle intellectual property.[34]
On August 18, 2011 HP announced that it would strategically exit the smartphone and tablet computer business, focusing on higher-margin "strategic priorities of cloud, solutions and software with an emphasis on enterprise, commercial and government markets"[35] They also contemplated spinning off their personal computer division into a separate company.[36] HP's fundamental restructuring to quit the 'PC' business, while continuing to sell servers and other equipment to business customers, was similar to what IBM did in 2005.[37]
[edit]Facilities



A sign marking the entrance to the HP corporate headquarters in Palo Alto, California
HP's global operations are directed from its headquarters in Palo Alto, California, USA. Its U.S. operations are directed from its facility in unincorporated Harris County, Texas, near Houston. Its Latin America offices in unincorporated Miami-Dade County, Florida, U.S., near Miami. Its Europe offices are in Meyrin, Switzerland, near Geneva. Its Asia-Pacific offices are in Singapore.[38][39][40][41][40][42][43] It also has large operations in Boise, Idaho, Roseville, California, Fort Collins, Colorado, San Diego, and Plano, Texas (the former headquarters of EDS, which HP acquired). In the UK, HP is based at a large site in Bracknell, Berkshire with offices in various UK locations, including a landmark office tower in London, 88 Wood Street. Its recent acquisition of 3Com will expand its employee base to Marlborough, Massachusetts.[44]
[edit]Products and organizational structure

HP has successful lines of printers, scanners, digital cameras, calculators, PDAs, servers, workstation computers, and computers for home and small business use; many of the computers came from the 2002 merger with Compaq. HP today promotes itself as supplying not just hardware and software, but also a full range of services to design, implement, and support IT infrastructure.
HP's Imaging and Printing Group (IPG) is "the leading imaging and printing systems provider in the world for printer hardware, printing supplies and scanning devices, providing solutions across customer segments from individual consumers to small and medium businesses to large enterprises."[45] Products and technology associated with IPG include Inkjet and LaserJet printers, consumables and related products, Officejet all-in-one multifunction printer/scanner/faxes, Designjet and Scitex Large Format Printers, Indigo Digital Press, HP Web Jetadmin printer management software, HP Output Management suite of software, LightScribe optical recording technology, HP Photosmart digital cameras and photo printers, HP SPaM, and Snapfish by HP, a photo sharing and photo products service. On December 23, 2008, HP released iPrint Photo for iPhone a free downloadable software application that allows the printing of 4" x 6" photos.[46]
HP's Personal Systems Group (PSG) claims to be "one of the leading vendors of personal computers ("PCs") in the world based on unit volume shipped and annual revenue."[45] PSG includes business PCs and accessories, consumer PCs and accessories, (e.g., HP Pavilion, Compaq Presario, VoodooPC), handheld computing (e.g., iPAQ Pocket PC), and digital "connected" entertainment (e.g., HP MediaSmart TVs, HP MediaSmart Servers, HP MediaVaults, DVD+RW drives). HP resold the Apple iPod until November 2005.[45]
HP Enterprise Business (EB) incorporates HP Technology Services, Enterprise Services (an amalgamation of the former EDS, and what was known as HP Services), HP Software Division, and Enterprise Servers, Storage and Networking Group (ESSN). The Enterprise Servers, Storage and Networking Group (ESSN) oversees "back end" products like storage and servers. HP's networking business unit ProCurve is responsible for the family of network switches, wireless access points, and routers.[47] They are currently a business unit of ESSN.


An HP camera with an SDIO interface
HP Software Division is the company's enterprise software unit. For years, HP has produced and marketed its brand of enterprise management software, HP OpenView. From September 2005 through 2010, HP purchased a total of 15 software companies between as part of a publicized, deliberate strategy to augment its software offerings for large business customers.[48] HP Software sells three categories of software: IT performance management, IT management software and information management software. HP Software also provides consulting, Software as a service, cloud computing solutions, education and support services.
HP's Office of Strategy and Technology[49] has four main functions: (1) steering the company's $3.6 billion research and development investment, (2) fostering the development of the company's global technical community, (3) leading the company's strategy and corporate development efforts,[50] and (4) performing worldwide corporate marketing activities. Under this office is HP Labs, the research arm of HP. Founded in 1966, HP Labs's function is to deliver new technologies and to create business opportunities that go beyond HP's current strategies. An example of recent HP Lab technology includes the Memory spot chip. HP IdeaLab further provides a web forum on early-state innovations to encourage open feedback from consumers and the development community.[51]
HP also offers managed services where they provide complete IT-support solutions for other companies and organisations. Some examples of these are: A large activity is HP offering "Professional Support" and desktop "Premier Support" for Microsoft in the EMEA marketplace. This is done from the Leixlip campus near Dublin, Sofia and Israel. Support is offered on the line of Microsoft operation systems, Exchange, Sharepoint and some office-applications.[52] But HP also offers outsourced services for companies like Bank of Ireland, some UK banks, the U.S. defense forces, etc.
[edit]Culture

The founders, known to friends and employees alike as Bill and Dave, developed a unique management style that came to be known as The HP Way. In Bill's words, the HP Way is "a core ideology ... which includes a deep respect for the individual, a dedication to affordable quality and reliability, a commitment to community responsibility, and a view that the company exists to make technical contributions for the advancement and welfare of humanity."[53] The following are the tenets of The HP Way:[54]
We have trust and respect for individuals.
We focus on a high level of achievement and contribution.
We conduct our business with uncompromising integrity.
We achieve our common objectives through teamwork.
We encourage flexibility and innovation.
[edit]Corporate social responsibility

In July 2007, the company announced that it had met its target, set in 2004, to recycle one billion pounds of electronics, toner and ink cartridges.[55] It has set a new goal of recycling a further two billion pounds of hardware by the end of 2010. In 2006, the company recovered 187 million pounds of electronics, 73 percent more than its closest competitor.[56]
In 2008, HP released its supply chain emissions data – an industry first.[57]
In September 2009, Newsweek ranked HP No.1 on its 2009 Green Rankings of America's 500 largest corporations.[58] According to environmentalleader.com, "Hewlett-Packard earned its number one position due to its greenhouse gas (GHG) emission reduction programs, and was the first major IT company to report GHG emissions associated with its supply chain, according to the ranking. In addition, HP has made an effort to remove toxic substances from its products, though Greenpeace has targeted the company for not doing better."[59]
HP took the top spot on Corporate Responsibility Magazine's 100 Best Corporate Citizens List for 2010.[60] The list is cited by PR Week as one of America's most important business rankings. HP beat out other Russell 1000 Index companies because of its leadership in seven categories including environment, climate changes and corporate philanthropy. In 2009, HP was ranked fifth.[61]
Fortune magazine named HP one of the World’s Most Admired Companies in 2010, placing it No. 2 in the computer industry and No. 32 overall in its list of the top 50. This year in the computer industry HP was ranked No. 1 in social responsibility, long-term investment, global competitiveness, and use of corporate assets.[62]
In May 2011, HP released its latest Global Responsibility report covering accomplishments during 2010.[63] The report, the company’s tenth, provides a comprehensive view of HP’s global citizenship programs, performance, and goals and describes how HP uses its technology, influence, and expertise to make a positive impact on the world. The company’s 2009 report won best corporate responsibility report of the year.[64] The 2009 reports claims HP decreased its total energy use by 9 percent compared with 2008. HP recovered a total of 118,000 tonnes of electronic products and supplies for recycling in 2009, including 61 million print cartridges.[65]
In an April 2010 San Francisco Chronicle article, HP was one of 12 companies commended for "designing products to be safe from the start, following the principles of green chemistry." The commendations came from Environment California, an environmental advocacy group, who praised select companies in the Golden State and the Bay Area for their efforts to keep our planet clean and green.[66]
In May 2010, HP was named one of the World’s Most Ethical Companies by Ethisphere Institute. This is the second year in a row HP has made the list. Ethisphere reviewed, researched and analyzed thousands of nominations in more than 100 countries and 35 industries to create the 2010 list. HP was one of only 100 companies to earn the distinction of top winner and was the only computer hardware vendor to be recognized. Ethisphere honors firms that promote ethical business standards and practices by going beyond legal minimums, introducing innovative ideas that benefit the public.[67]
HP is listed in Greenpeace’s Guide to Greener Electronics that ranks electronics manufacturers according to their policies on toxic chemicals, recycling and climate change. In October 2010, HP secured the 4th place (out of 18) in this ranking (climbing up 4 places) with an increased score of 5.5 (up from 4.9). This improvement was mainly caused by the progress in bringing products that are free from PVC and BFRs onto the market and a new commitment to phase out beryllium and compounds by July 2011.[68] Moreover, HP aims to complete its phase out of toxic vinyl plastic (PVC) and brominated flame retardands (BFRs) in 2011.[69] Greenpeace gives HP credit for having many PVC and BFR-free products on the market, including a desktop PC with PVC-free power supply, several series of notebooks, another desktop and two LCD monitors. It has also recently launched the first PVC free printer.[68]
HP has earned recognition of its work in the area of data privacy and security.[70] In 2010 the company ranked No. 4 in the Ponemon Institute's annual study of the most trusted companies for privacy.[71] Since 2006, HP has worked directly with the U.S. Congress, the Federal Trade Commission (FTC), and the Department of Commerce to establish a new strategy for federal legislation.[72] HP played a key role in work toward the December 2010 FTC report “Protecting Consumer Privacy in an Era of Rapid Change.”[73]
After winning nine straight annual “Most Respected Company in China” awards from the Economic Observer and Peking University, HP China has added the “10 Year Contribution” award to its list of prestigious accolades. The award aims to identify companies doing business in China with outstanding and sustained performance in business operations, development and corporate social responsibility.[74]
[edit]Brand



A Hewlett-Packard sponsored Porsche 997 GT3 Cup


The company sponsors the HP Pavilion at San Jose, home to the NHL's San Jose Sharks.
According to a Business Week Study, HP is currently the world's 11th most valuable brand.[75] Since its creation, the HP Logo has remained largely the same. Because of its extreme simplicity, the logo is recognized all over the world.
HP has many sponsorships. One well known sponsorship is of Walt Disney World's Epcot Park's Mission: SPACE.[76] From 1995 to 1999 they were the shirt sponsor of Premier League club Tottenham Hotspur F.C..[citation needed] From 1997 to 1999 they were sponsors of Australian Football League club North Melbourne Football Club.[citation needed] They also sponsored the BMW Williams Formula 1 team until 2006 (a sponsorship formerly held by Compaq), and as of 2010 sponsor Renault F1.[citation needed] Hewlett-Packard also has the naming rights arrangement for the HP Pavilion at San Jose, home of the San Jose Sharks NHL hockey team.
After the acquisition of Compaq in 2002, HP has maintained the "Compaq Presario" brand on low-end home desktops and laptops, the "HP Compaq" brand on business desktops and laptops, and the "HP ProLiant" brand on Intel-architecture servers. (The "HP Pavilion" brand is used on home entertainment laptops and all home desktops.)[77]
HP uses DEC's "StorageWorks" brand on storage systems; Tandem's "NonStop" servers are now branded as "HP Integrity NonStop".[78]
[edit]Legacy


This section does not cite any references or sources. Please help improve this section by adding citations to reliable sources. Unsourced material may be challenged and removed. (April 2011)
Agilent Technologies, not HP, retains the direct product legacy of the original company founded in 1939. Agilent's current portfolio of electronic instruments are descended from HP's very earliest products. HP entered the computer business only after its instrumentation competencies were well-established. When Agilent was spun off, items in the Corporate Archives were split-up along product lines, with Agilent retaining almost all of the original HP archives – only where there was duplication of material, was HP given early Test and Measurement material. Both companies retained an original 200A Audio Oscillator.
[edit]HP DISCOVER customer event

In 2011, HP Enterprise Business, along with participating independent user groups, combined its annual HP Software Universe, HP Technology Forum and HP Technology@Work into a single event, HP DISCOVER.[79] There are two HP Discover events annually, one for the Americas and one for Europe, Middle East and Africa (EMEA). HP DISCOVER 2011 Americas took place June 6–10, in Las Vegas at the Venetian/Palazzo.[80] The event offered nearly 1,000 sessions on application transformation, Converged Infrastructure, information optimization, mobile devices, webOS, global data centers, security, hybrid delivery and cloud computing.[81] Approximately 10,000 customers, partners and IT thought leaders attended HP Discover 2011 in Las Vegas and approximately 5,000 are expected to attend the EMEA event.[82] The Americas conference featured tracks designed for several industries including automotive and aerospace; communications, media & entertainment, energy, financial services, healthcare and life sciences, high tech and electronics, public sector, retail and consumer goods, and transportation and logistics. The nearly 1,000 sessions, hands-on labs and exhibits explored all areas of the HP Enterprise Business portfolio including servers, storage, networking, software and services.[83] In addition, the company provided sneak previews of its new tablet device, webOS TouchPad which will be available in July 1, 2011, starting at $500.[31][84]
The HP DISCOVER 2011 event in EMEA is slated to take place in Vienna, Austria, at the Reed Exhibitions, Messe Wien Congress Center, on November 29 through December 1, 2011.[85]
[edit]Controversy

Main article: Hewlett-Packard spying scandal
On September 5, 2006, Newsweek revealed that HP's general counsel, at the behest of chairwoman Patricia Dunn, contracted a team of independent security experts to investigate board members and several journalists in order to identify the source of an information leak.[86] In turn, those security experts recruited private investigators who used a spying technique known as pretexting. The pretexting involved investigators impersonating HP board members and nine journalists (including reporters for CNET, the New York Times and the Wall Street Journal) in order to obtain their phone records. The information leaked related to HP's long-term strategy and was published as part of a CNET article[87] in January 2006. Most HP employees accused of criminal acts have since been acquitted.[88]
Hewlett-Packard has also been at the center of a fiasco in recent years. In November 2007, Hewlett-Packard released a BIOS update covering a wide range of laptops with the intent to speed up the computer fan as well as have it run constantly, whether the computer was on or off.[89] The reason was to prevent the overheating of defective NVIDIA graphics processing units (GPUs) that had been shipped to many of the original equipment manufacturers, including Hewlett-Packard, Dell, and Apple.[90] In July 2008, HP revealed an extension to the initial one-year warranty covering a few of the affected computers, but leaving many more without the protection, despite research showing that these computers were also affected.[91] Since this point, several websites have been documenting the issue, most notably www.hplies.com, a forums dedicated to what they refer to as Hewlett-Packard's "multi-million dollar cover up" of the issue. There have been several small claims lawsuits filed in several states, as well as suits being filed in other countries. Hewlett-Packard also faced a class action lawsuit in 2009 over its i7 processor computers. The complainants stated that their systems locked up within 30 minutes of powering on, consistently. Even after being replaced with newer i7 systems, the lockups continued.[92]
[edit]HP & Oracle lawsuit
On Jun 15, 2011, HP filed a lawsuit in California Superior Court in Santa Clara, claiming that Oracle had breached an agreement to support the Itanium microprocessor used in HP's high-e


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Hewlett-Packard

The current two dimensional HP logo used on co...Image via Wikipedia
Hewlett-Packard Company (NYSE: HPQ), commonly referred to as HP, is an American multinational information technology corporation headquartered in Palo Alto, California, USA. The company was founded in a one-car garage in Palo Alto by Bill Hewlett and Dave Packard. Now it is one of the world's largest information technology companies, operating in nearly every country. HP specializes in developing and manufacturing computing, data storage, and networking hardware, designing software and delivering services. Major product lines include personal computing devices, enterprise, and industry standard servers, related storage devices, networking products, software and a diverse range of printers, and other imaging products. HP markets its products to households, small- to medium-sized businesses and enterprises directly as well as via online distribution, consumer-electronics and office-supply retailers, software partners and major technology vendors. HP also has strong services and consulting business around its products and partner products.
HP's posted net revenue in 2010 was $126.3 billion, in 2009 net revenue was $115 billion, with approximately $40 billion coming from services. In 2007, HP's revenue was $104 billion, making HP the first IT company in history to report revenues exceeding $100 billion.[2] In 2008 HP retained its global leadership position in inkjet, laser, large format and multi-function printers market, and its leadership position in the hardware industry.[3] Also HP became No.2 globally in IT services as reported by IDC & Gartner.[4]
Major company changes include a spin-off of part of its business as Agilent Technologies in 1999, its merger with Compaq in 2002, and the acquisition of EDS in 2008, which led to combined revenues of $118.4 billion in 2008 and a Fortune 500 ranking of 9 in 2009.[4] In November 2009, HP announced the acquisition of 3Com;[5] with the deal closing on April 12, 2010.[6] On April 28, 2010, HP announced the buyout of Palm for $1.2 billion.[7] On September 2, 2010, won its bidding war for 3PAR with a $33 a share offer ($2.07 billion) which Dell declined to match.[8]
On August 6, 2010, CEO Mark Hurd resigned.[9] Cathie Lesjak assumed the role of interim CEO, and on September 30, 2010, Léo Apotheker became HP's new permanent CEO and Ray Lane, Managing Partner at Kleiner Perkins Caufield & Byers, was elected to the position of non-executive Chairman. Both appointments were effective November 1, 2010.[10]
Contents [hide]
1 Company history
1.1 Founding
1.2 Early years
1.3 The 1960s
1.4 The 1970s
1.5 The 1980s
1.6 The 1990s
1.7 The 2000s
1.8 The 2010s
2 Facilities
3 Products and organizational structure
4 Culture
5 Corporate social responsibility
6 Brand
7 Legacy
8 HP DISCOVER customer event
9 Controversy
9.1 HP & Oracle lawsuit
10 See also
11 References
12 External links
[edit]Company history

Further information: List of Hewlett-Packard executive leadership
[edit]Founding
Bill Hewlett and Dave Packard graduated in electrical engineering from Stanford University in 1935. The company originated in a garage in nearby Palo Alto during a fellowship they had with a past professor, Frederick Terman at Stanford during the Great Depression. Terman was considered a mentor to them in forming Hewlett-Packard.[11] In 1939, Packard and Hewlett established Hewlett-Packard (HP) in Packard's garage with an initial capital investment of US$538.[12] Hewlett and Packard tossed a coin to decide whether the company they founded would be called Hewlett-Packard or Packard-Hewlett[13] Packard won the coin toss but named their electronics manufacturing enterprise the "Hewlett-Packard Company". HP incorporated on August 18, 1947, and went public on November 6, 1957.
Of the many projects they worked on, their very first financially successful product was a precision audio oscillator, the Model HP200A. Their innovation was the use of a small incandescent light bulb (known as a "pilot light") as a temperature dependent resistor in a critical portion of the circuit, the negative feedback loop which stabilized the amplitude of the output sinusoidal waveform. This allowed them to sell the Model 200A for $54.40 when competitors were selling less stable oscillators for over $200. The Model 200 series of generators continued until at least 1972 as the 200AB, still tube-based but improved in design through the years.
One of the company's earliest customers was Walt Disney Productions, which bought eight Model 200B oscillators (at $71.50 each) for use in certifying the Fantasound surround sound systems installed in theaters for the movie Fantasia.
[edit]Early years

This section does not cite any references or sources. Please help improve this section by adding citations to reliable sources. Unsourced material may be challenged and removed. (April 2008)
The company was originally rather unfocused, working on a wide range of electronic products for industry and even agriculture. Eventually they elected to focus on high-quality electronic test and measurement equipment.
From the 1940s until well into the 1990s the company concentrated on making electronic test equipment: signal generators, voltmeters, oscilloscopes, frequency counters, thermometers, time standards, wave analyzers, and many other instruments. A distinguishing feature was pushing the limits of measurement range and accuracy; many HP instruments were more sensitive, accurate, and precise than other comparable equipment.
Following the pattern set by the company's first product, the 200A, test instruments were labelled with three to five digits followed by the letter "A". Improved versions went to suffixes "B" through "E". As the product range grew wider HP started using product designators starting with a letter for accessories, supplies, software, and components.
[edit]The 1960s
HP is recognized as the symbolic founder of Silicon Valley, although it did not actively investigate semiconductor devices until a few years after the "Traitorous Eight" had abandoned William Shockley to create Fairchild Semiconductor in 1957. Hewlett-Packard's HP Associates division, established around 1960, developed semiconductor devices primarily for internal use. Instruments and calculators were some of the products using these devices.
HP partnered in the 1960s with Sony and the Yokogawa Electric companies in Japan to develop several high-quality products. The products were not a huge success, as there were high costs in building HP-looking products in Japan. HP and Yokogawa formed a joint venture (Yokogawa-Hewlett-Packard) in 1963 to market HP products in Japan.[14] HP bought Yokogawa Electric's share of Hewlett-Packard Japan in 1999.[15]
HP spun off a small company, Dynac, to specialize in digital equipment. The name was picked so that the HP logo "hp" could be turned upside down to be a reverse reflect image of the logo "dy" of the new company. Eventually Dynac changed to Dymec, then was folded back into HP in 1959.[16] HP experimented with using Digital Equipment Corporation minicomputers with its instruments, but after deciding that it would be easier to build another small design team than deal with DEC, HP entered the computer market in 1966 with the HP 2100 / HP 1000 series of minicomputers. These had a simple accumulator-based design, with registers arranged somewhat similarly to the Intel x86 architecture still used today. The series was produced for 20 years, in spite of several attempts to replace it, and was a forerunner of the HP 9800 and HP 250 series of desktop and business computers.
[edit]The 1970s
The HP 3000 was an advanced stack-based design for a business computing server, later redesigned with RISC technology, that has only recently been retired from the market. The HP 2640 series of smart and intelligent terminals introduced forms-based interfaces to ASCII terminals, and also introduced screen labeled function keys, now commonly used on gas pumps and bank ATMs. The HP 2640 series included one of the first bit mapped graphics displays that when combined with the HP 2100 21MX F-Series microcoded Scientific Instruction Set[17] enabled the first commercial WYSIWYG Presentation Program, BRUNO that later became the program HP-Draw on the HP 3000. Although scoffed at in the formative days of computing, HP would eventually surpass even IBM as the world's largest technology vendor, in terms of sales.[18]


"The new Hewlett-Packard 9100A personal computer is ready, willing, and able ... to relieve you of waiting to get on the big computer."
HP is identified by Wired magazine as the producer of the world's first marketed, mass-produced personal computer, the Hewlett-Packard 9100A, introduced in 1968.[19] HP called it a desktop calculator, because, as Bill Hewlett said, "If we had called it a computer, it would have been rejected by our customers' computer gurus because it didn't look like an IBM. We therefore decided to call it a calculator, and all such nonsense disappeared." An engineering triumph at the time, the logic circuit was produced without any integrated circuits; the assembly of the CPU having been entirely executed in discrete components. With CRT display, magnetic-card storage, and printer, the price was around $5000. The machine's keyboard was a cross between that of a scientific calculator and an adding machine. There was no alphabetic keyboard.
Steve Wozniak, co-founder of Apple, originally designed the Apple I computer while working at HP and offered it to them under their right of first refusal to his work, but they did not take it up as the company wanted to stay in scientific, business, and industrial markets.[citation needed]
The company earned global respect for a variety of products. They introduced the world's first handheld scientific electronic calculator in 1972 (the HP-35), the first handheld programmable in 1974 (the HP-65), the first alphanumeric, programmable, expandable in 1979 (the HP-41C), and the first symbolic and graphing calculator, the HP-28C. Like their scientific and business calculators, their oscilloscopes, logic analyzers, and other measurement instruments have a reputation for sturdiness and usability (the latter products are now part of spin-off Agilent's product line). The company's design philosophy in this period was summarized as "design for the guy at the next bench".[citation needed]
The 98x5 series of technical desktop computers started in 1975 with the 9815, and the cheaper 80 series, again of technical computers, started in 1979 with the 85.[20] These machines used a version of the BASIC programming language which was available immediately after they were switched on, and used a proprietary magnetic tape for storage. HP computers were similar in capabilities to the much later IBM Personal Computer, although the limitations of available technology forced prices to be high.[citation needed]
[edit]The 1980s


The garage in Palo Alto where Hewlett and Packard began their company
In 1984, HP introduced both inkjet and laser printers for the desktop. Along with its scanner product line, these have later been developed into successful multifunction products, the most significant being single-unit printer/scanner/copier/fax machines. The print mechanisms in HP's tremendously popular LaserJet line of laser printers depend almost entirely on Canon's components (print engines), which in turn use technology developed by Xerox. HP develops the hardware, firmware, and software that convert data into dots for the mechanism to print.[citation needed] HP transitioned from the HP3000 to the HP9000 series minicomputers with attached storage such as the HP 7935 hard drive holding 404 MiB.
On March 3, 1986, HP registered the HP.com domain name, making it the ninth Internet .com domain ever to be registered.[21]
In 1987, the Palo Alto garage where Hewlett and Packard started their business was designated as a California State historical landmark.
[edit]The 1990s


Hewlett-Packard logo used until 2008
In the 1990s, HP expanded their computer product line, which initially had been targeted at university, research, and business users, to reach consumers.
HP also grew through acquisitions, buying Apollo Computer in 1989 and Convex Computer in 1995.
Later in the decade, HP opened hpshopping.com as an independent subsidiary to sell online, direct to consumers; in 2005, the store was renamed "HP Home & Home Office Store."
From 1995 to 1998, Hewlett-Packard were sponsors of the English football team Tottenham Hotspur.
In 1999, all of the businesses not related to computers, storage, and imaging were spun off from HP to form Agilent. Agilent's spin-off was the largest initial public offering in the history of Silicon Valley.[22] The spin-off created an $8 billion company with about 30,000 employees, manufacturing scientific instruments, semiconductors, optical networking devices, and electronic test equipment for telecom and wireless R&D and production.
In July 1999, HP appointed Carly Fiorina as CEO, the first female CEO of a company in the Dow Jones Industrial Average. Fiorina served as CEO during the tech downturn of the early 2000s. During her tenure, the market value of HP halved and the company incurred heavy job losses.[23] The HP Board of Directors asked Fiorina to step down in 2005, and she resigned on February 9, 2005.
[edit]The 2000s


Hewlett-Packard Deskjet 3845 printer


The current two dimensional HP logo used on corporate documents, letterheads, etc.


HP's recent campaign, The Computer is Personal Again, features several celebrity endorsements, including a TV commercial with Gwen Stefani.


HP Presario F700 F767CL
On September 3, 2001, HP announced that an agreement had been reached with Compaq to merge the two companies.[24] In May, 2002, after passing a shareholder vote, HP officially merged with Compaq. Prior to this, plans had been in place to consolidate the companies' product teams and product lines.[25]
In 1998 Compaq had already taken over the Digital Equipment Corporation. That is why HP still offers support for PDP-11, VAX and AlphaServer.
The merger occurred after a proxy fight with Bill Hewlett's son Walter, who objected to the merger. Compaq itself had bought Tandem Computers in 1997 (which had been started by ex-HP employees), and Digital Equipment Corporation in 1998. Following this strategy, HP became a major player in desktops, laptops, and servers for many different markets. After the merger with Compaq, the new ticker symbol became "HPQ", a combination of the two previous symbols, "HWP" and "CPQ", to show the significance of the alliance and also key letters from the two companies Hewlett-Packard and Compaq (the latter company being famous for its "Q" logo on all of its products.)
In the year 2004 HP released the DV 1000 Series, including the HP Pavilion dv 1658 and 1040 two years later in May 2006, HP began its campaign, The Computer is Personal Again. The campaign was designed to bring back the fact that the PC is a personal product. The campaign utilized viral marketing, sophisticated visuals, and its own web site (www.hp.com/personal). Some of the ads featured well-known personalities, including Pharrell, Petra Nemcova, Mark Burnett, Mark Cuban, Alicia Keys, Jay-Z, Gwen Stefani, and Shaun White.[citation needed]
On May 13, 2008, HP and Electronic Data Systems announced[26] that they had signed a definitive agreement under which HP would purchase EDS. On June 30, HP announced[27] that the waiting period under the Hart-Scott-Rodino Antitrust Improvements Act of 1976 had expired. "The transaction still requires EDS stockholder approval and regulatory clearance from the European Commission and other non-U.S. jurisdictions and is subject to the satisfaction or waiver of the other closing conditions specified in the merger agreement." The agreement was finalized on August 26, 2008, and it was publicly announced that EDS would be re-branded "EDS an HP company." As of September 23, 2009, EDS is known as HP Enterprise Services.
On November 11, 2009, 3Com and Hewlett-Packard announced that Hewlett-Packard would be acquiring 3Com for $2.7 billion in cash.[28] The acquisition is one of the biggest in size among a series of takeovers and acquisitions by technology giants to push their way to become one-stop shops. Since the beginning of the financial crisis in 2007, tech giants have constantly felt the pressure to expand beyond their current market niches. Dell purchased Perot Systems recently to invade into the technology consulting business area previously dominated by IBM. Hewlett-Packard's latest move marked its incursion into enterprise networking gear market dominated by Cisco.
[edit]The 2010s


A Hewlett-Packard Mini 1000 netbook computer, a type of notebook computer
On April 28, 2010, Palm, Inc. and Hewlett-Packard announced that HP would be acquiring Palm for $1.2 billion in cash and debt,[29] In the months leading up to the buyout it was rumored that Palm was going to be purchased by either HTC, Dell, RIM or HP. The addition of Palm handsets to the HP product line provides some overlap with the current iPAQ mobile products but will significantly increase their mobile presence as those devices have not been selling well. The addition of Palm brings HP a library of valuable patents as well the mobile operating platform known as webOS. On July 1, 2010, the acquisition of Palm was final.[30] The purchase of Palm, Inc.'s webOS began a big gamble – to build HP's own ecosystem.[31] On July 1, 2011, HP launched its first tablet named HP TouchPad, bringing webOS to tablet devices. On September 2, 2010, won its bidding war for 3PAR with a $33 a share offer ($2.07 billion) which Dell declined to match.
On August 6, 2010, CEO Mark Hurd resigned amid controversy and CFO Cathie Lesjak assumed the role of interim CEO. On September 30, 2010, Léo Apotheker was named as HP's new CEO and President.[32]
Apotheker’s appointment sparked a strong reaction from Oracle chief executive Larry Ellison,[33] who complained that Apotheker had been in charge of SAP when one of its subsidiaries was systematically stealing software from Oracle. SAP accepted that its subsidiary, which has now closed, illegally accessed Oracle intellectual property.[34]
On August 18, 2011 HP announced that it would strategically exit the smartphone and tablet computer business, focusing on higher-margin "strategic priorities of cloud, solutions and software with an emphasis on enterprise, commercial and government markets"[35] They also contemplated spinning off their personal computer division into a separate company.[36] HP's fundamental restructuring to quit the 'PC' business, while continuing to sell servers and other equipment to business customers, was similar to what IBM did in 2005.[37]
[edit]Facilities



A sign marking the entrance to the HP corporate headquarters in Palo Alto, California
HP's global operations are directed from its headquarters in Palo Alto, California, USA. Its U.S. operations are directed from its facility in unincorporated Harris County, Texas, near Houston. Its Latin America offices in unincorporated Miami-Dade County, Florida, U.S., near Miami. Its Europe offices are in Meyrin, Switzerland, near Geneva. Its Asia-Pacific offices are in Singapore.[38][39][40][41][40][42][43] It also has large operations in Boise, Idaho, Roseville, California, Fort Collins, Colorado, San Diego, and Plano, Texas (the former headquarters of EDS, which HP acquired). In the UK, HP is based at a large site in Bracknell, Berkshire with offices in various UK locations, including a landmark office tower in London, 88 Wood Street. Its recent acquisition of 3Com will expand its employee base to Marlborough, Massachusetts.[44]
[edit]Products and organizational structure

HP has successful lines of printers, scanners, digital cameras, calculators, PDAs, servers, workstation computers, and computers for home and small business use; many of the computers came from the 2002 merger with Compaq. HP today promotes itself as supplying not just hardware and software, but also a full range of services to design, implement, and support IT infrastructure.
HP's Imaging and Printing Group (IPG) is "the leading imaging and printing systems provider in the world for printer hardware, printing supplies and scanning devices, providing solutions across customer segments from individual consumers to small and medium businesses to large enterprises."[45] Products and technology associated with IPG include Inkjet and LaserJet printers, consumables and related products, Officejet all-in-one multifunction printer/scanner/faxes, Designjet and Scitex Large Format Printers, Indigo Digital Press, HP Web Jetadmin printer management software, HP Output Management suite of software, LightScribe optical recording technology, HP Photosmart digital cameras and photo printers, HP SPaM, and Snapfish by HP, a photo sharing and photo products service. On December 23, 2008, HP released iPrint Photo for iPhone a free downloadable software application that allows the printing of 4" x 6" photos.[46]
HP's Personal Systems Group (PSG) claims to be "one of the leading vendors of personal computers ("PCs") in the world based on unit volume shipped and annual revenue."[45] PSG includes business PCs and accessories, consumer PCs and accessories, (e.g., HP Pavilion, Compaq Presario, VoodooPC), handheld computing (e.g., iPAQ Pocket PC), and digital "connected" entertainment (e.g., HP MediaSmart TVs, HP MediaSmart Servers, HP MediaVaults, DVD+RW drives). HP resold the Apple iPod until November 2005.[45]
HP Enterprise Business (EB) incorporates HP Technology Services, Enterprise Services (an amalgamation of the former EDS, and what was known as HP Services), HP Software Division, and Enterprise Servers, Storage and Networking Group (ESSN). The Enterprise Servers, Storage and Networking Group (ESSN) oversees "back end" products like storage and servers. HP's networking business unit ProCurve is responsible for the family of network switches, wireless access points, and routers.[47] They are currently a business unit of ESSN.


An HP camera with an SDIO interface
HP Software Division is the company's enterprise software unit. For years, HP has produced and marketed its brand of enterprise management software, HP OpenView. From September 2005 through 2010, HP purchased a total of 15 software companies between as part of a publicized, deliberate strategy to augment its software offerings for large business customers.[48] HP Software sells three categories of software: IT performance management, IT management software and information management software. HP Software also provides consulting, Software as a service, cloud computing solutions, education and support services.
HP's Office of Strategy and Technology[49] has four main functions: (1) steering the company's $3.6 billion research and development investment, (2) fostering the development of the company's global technical community, (3) leading the company's strategy and corporate development efforts,[50] and (4) performing worldwide corporate marketing activities. Under this office is HP Labs, the research arm of HP. Founded in 1966, HP Labs's function is to deliver new technologies and to create business opportunities that go beyond HP's current strategies. An example of recent HP Lab technology includes the Memory spot chip. HP IdeaLab further provides a web forum on early-state innovations to encourage open feedback from consumers and the development community.[51]
HP also offers managed services where they provide complete IT-support solutions for other companies and organisations. Some examples of these are: A large activity is HP offering "Professional Support" and desktop "Premier Support" for Microsoft in the EMEA marketplace. This is done from the Leixlip campus near Dublin, Sofia and Israel. Support is offered on the line of Microsoft operation systems, Exchange, Sharepoint and some office-applications.[52] But HP also offers outsourced services for companies like Bank of Ireland, some UK banks, the U.S. defense forces, etc.
[edit]Culture

The founders, known to friends and employees alike as Bill and Dave, developed a unique management style that came to be known as The HP Way. In Bill's words, the HP Way is "a core ideology ... which includes a deep respect for the individual, a dedication to affordable quality and reliability, a commitment to community responsibility, and a view that the company exists to make technical contributions for the advancement and welfare of humanity."[53] The following are the tenets of The HP Way:[54]
We have trust and respect for individuals.
We focus on a high level of achievement and contribution.
We conduct our business with uncompromising integrity.
We achieve our common objectives through teamwork.
We encourage flexibility and innovation.
[edit]Corporate social responsibility

In July 2007, the company announced that it had met its target, set in 2004, to recycle one billion pounds of electronics, toner and ink cartridges.[55] It has set a new goal of recycling a further two billion pounds of hardware by the end of 2010. In 2006, the company recovered 187 million pounds of electronics, 73 percent more than its closest competitor.[56]
In 2008, HP released its supply chain emissions data – an industry first.[57]
In September 2009, Newsweek ranked HP No.1 on its 2009 Green Rankings of America's 500 largest corporations.[58] According to environmentalleader.com, "Hewlett-Packard earned its number one position due to its greenhouse gas (GHG) emission reduction programs, and was the first major IT company to report GHG emissions associated with its supply chain, according to the ranking. In addition, HP has made an effort to remove toxic substances from its products, though Greenpeace has targeted the company for not doing better."[59]
HP took the top spot on Corporate Responsibility Magazine's 100 Best Corporate Citizens List for 2010.[60] The list is cited by PR Week as one of America's most important business rankings. HP beat out other Russell 1000 Index companies because of its leadership in seven categories including environment, climate changes and corporate philanthropy. In 2009, HP was ranked fifth.[61]
Fortune magazine named HP one of the World’s Most Admired Companies in 2010, placing it No. 2 in the computer industry and No. 32 overall in its list of the top 50. This year in the computer industry HP was ranked No. 1 in social responsibility, long-term investment, global competitiveness, and use of corporate assets.[62]
In May 2011, HP released its latest Global Responsibility report covering accomplishments during 2010.[63] The report, the company’s tenth, provides a comprehensive view of HP’s global citizenship programs, performance, and goals and describes how HP uses its technology, influence, and expertise to make a positive impact on the world. The company’s 2009 report won best corporate responsibility report of the year.[64] The 2009 reports claims HP decreased its total energy use by 9 percent compared with 2008. HP recovered a total of 118,000 tonnes of electronic products and supplies for recycling in 2009, including 61 million print cartridges.[65]
In an April 2010 San Francisco Chronicle article, HP was one of 12 companies commended for "designing products to be safe from the start, following the principles of green chemistry." The commendations came from Environment California, an environmental advocacy group, who praised select companies in the Golden State and the Bay Area for their efforts to keep our planet clean and green.[66]
In May 2010, HP was named one of the World’s Most Ethical Companies by Ethisphere Institute. This is the second year in a row HP has made the list. Ethisphere reviewed, researched and analyzed thousands of nominations in more than 100 countries and 35 industries to create the 2010 list. HP was one of only 100 companies to earn the distinction of top winner and was the only computer hardware vendor to be recognized. Ethisphere honors firms that promote ethical business standards and practices by going beyond legal minimums, introducing innovative ideas that benefit the public.[67]
HP is listed in Greenpeace’s Guide to Greener Electronics that ranks electronics manufacturers according to their policies on toxic chemicals, recycling and climate change. In October 2010, HP secured the 4th place (out of 18) in this ranking (climbing up 4 places) with an increased score of 5.5 (up from 4.9). This improvement was mainly caused by the progress in bringing products that are free from PVC and BFRs onto the market and a new commitment to phase out beryllium and compounds by July 2011.[68] Moreover, HP aims to complete its phase out of toxic vinyl plastic (PVC) and brominated flame retardands (BFRs) in 2011.[69] Greenpeace gives HP credit for having many PVC and BFR-free products on the market, including a desktop PC with PVC-free power supply, several series of notebooks, another desktop and two LCD monitors. It has also recently launched the first PVC free printer.[68]
HP has earned recognition of its work in the area of data privacy and security.[70] In 2010 the company ranked No. 4 in the Ponemon Institute's annual study of the most trusted companies for privacy.[71] Since 2006, HP has worked directly with the U.S. Congress, the Federal Trade Commission (FTC), and the Department of Commerce to establish a new strategy for federal legislation.[72] HP played a key role in work toward the December 2010 FTC report “Protecting Consumer Privacy in an Era of Rapid Change.”[73]
After winning nine straight annual “Most Respected Company in China” awards from the Economic Observer and Peking University, HP China has added the “10 Year Contribution” award to its list of prestigious accolades. The award aims to identify companies doing business in China with outstanding and sustained performance in business operations, development and corporate social responsibility.[74]
[edit]Brand



A Hewlett-Packard sponsored Porsche 997 GT3 Cup


The company sponsors the HP Pavilion at San Jose, home to the NHL's San Jose Sharks.
According to a Business Week Study, HP is currently the world's 11th most valuable brand.[75] Since its creation, the HP Logo has remained largely the same. Because of its extreme simplicity, the logo is recognized all over the world.
HP has many sponsorships. One well known sponsorship is of Walt Disney World's Epcot Park's Mission: SPACE.[76] From 1995 to 1999 they were the shirt sponsor of Premier League club Tottenham Hotspur F.C..[citation needed] From 1997 to 1999 they were sponsors of Australian Football League club North Melbourne Football Club.[citation needed] They also sponsored the BMW Williams Formula 1 team until 2006 (a sponsorship formerly held by Compaq), and as of 2010 sponsor Renault F1.[citation needed] Hewlett-Packard also has the naming rights arrangement for the HP Pavilion at San Jose, home of the San Jose Sharks NHL hockey team.
After the acquisition of Compaq in 2002, HP has maintained the "Compaq Presario" brand on low-end home desktops and laptops, the "HP Compaq" brand on business desktops and laptops, and the "HP ProLiant" brand on Intel-architecture servers. (The "HP Pavilion" brand is used on home entertainment laptops and all home desktops.)[77]
HP uses DEC's "StorageWorks" brand on storage systems; Tandem's "NonStop" servers are now branded as "HP Integrity NonStop".[78]
[edit]Legacy


This section does not cite any references or sources. Please help improve this section by adding citations to reliable sources. Unsourced material may be challenged and removed. (April 2011)
Agilent Technologies, not HP, retains the direct product legacy of the original company founded in 1939. Agilent's current portfolio of electronic instruments are descended from HP's very earliest products. HP entered the computer business only after its instrumentation competencies were well-established. When Agilent was spun off, items in the Corporate Archives were split-up along product lines, with Agilent retaining almost all of the original HP archives – only where there was duplication of material, was HP given early Test and Measurement material. Both companies retained an original 200A Audio Oscillator.
[edit]HP DISCOVER customer event

In 2011, HP Enterprise Business, along with participating independent user groups, combined its annual HP Software Universe, HP Technology Forum and HP Technology@Work into a single event, HP DISCOVER.[79] There are two HP Discover events annually, one for the Americas and one for Europe, Middle East and Africa (EMEA). HP DISCOVER 2011 Americas took place June 6–10, in Las Vegas at the Venetian/Palazzo.[80] The event offered nearly 1,000 sessions on application transformation, Converged Infrastructure, information optimization, mobile devices, webOS, global data centers, security, hybrid delivery and cloud computing.[81] Approximately 10,000 customers, partners and IT thought leaders attended HP Discover 2011 in Las Vegas and approximately 5,000 are expected to attend the EMEA event.[82] The Americas conference featured tracks designed for several industries including automotive and aerospace; communications, media & entertainment, energy, financial services, healthcare and life sciences, high tech and electronics, public sector, retail and consumer goods, and transportation and logistics. The nearly 1,000 sessions, hands-on labs and exhibits explored all areas of the HP Enterprise Business portfolio including servers, storage, networking, software and services.[83] In addition, the company provided sneak previews of its new tablet device, webOS TouchPad which will be available in July 1, 2011, starting at $500.[31][84]
The HP DISCOVER 2011 event in EMEA is slated to take place in Vienna, Austria, at the Reed Exhibitions, Messe Wien Congress Center, on November 29 through December 1, 2011.[85]
[edit]Controversy

Main article: Hewlett-Packard spying scandal
On September 5, 2006, Newsweek revealed that HP's general counsel, at the behest of chairwoman Patricia Dunn, contracted a team of independent security experts to investigate board members and several journalists in order to identify the source of an information leak.[86] In turn, those security experts recruited private investigators who used a spying technique known as pretexting. The pretexting involved investigators impersonating HP board members and nine journalists (including reporters for CNET, the New York Times and the Wall Street Journal) in order to obtain their phone records. The information leaked related to HP's long-term strategy and was published as part of a CNET article[87] in January 2006. Most HP employees accused of criminal acts have since been acquitted.[88]
Hewlett-Packard has also been at the center of a fiasco in recent years. In November 2007, Hewlett-Packard released a BIOS update covering a wide range of laptops with the intent to speed up the computer fan as well as have it run constantly, whether the computer was on or off.[89] The reason was to prevent the overheating of defective NVIDIA graphics processing units (GPUs) that had been shipped to many of the original equipment manufacturers, including Hewlett-Packard, Dell, and Apple.[90] In July 2008, HP revealed an extension to the initial one-year warranty covering a few of the affected computers, but leaving many more without the protection, despite research showing that these computers were also affected.[91] Since this point, several websites have been documenting the issue, most notably www.hplies.com, a forums dedicated to what they refer to as Hewlett-Packard's "multi-million dollar cover up" of the issue. There have been several small claims lawsuits filed in several states, as well as suits being filed in other countries. Hewlett-Packard also faced a class action lawsuit in 2009 over its i7 processor computers. The complainants stated that their systems locked up within 30 minutes of powering on, consistently. Even after being replaced with newer i7 systems, the lockups continued.[92]
[edit]HP & Oracle lawsuit
On Jun 15, 2011, HP filed a lawsuit in California Superior Court in Santa Clara, claiming that Oracle had breached an agreement to support the Itanium microprocessor used in HP's high-e


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